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St. Petersburg College | A Fisherman's Life, LLC

Fictional business website

A Fisherman's Life, LLC is a fictional business that forms the basis for the project website that was part of Brandon's web development class. When evaluating competitor websites, Brandon noticed that their user interfaces were outdated and the user experience left much to be desired. So, he decided to tackle the problem and demonstrate how fishing charter and boat rental websites could improve their user experience in a modern and utilitarian approach.


St. Petersburg College



Project period:

4 weeks

Team members:


The challenge

Most fishing charter and boat rental websites for businesses located in the Tampa Bay area are not aesthetically–pleasing, are cumbersome to navigate around, and inefficiently place elements to the point where the user can get confused. For Brandon, not only were these sites an eye–sore, they were also frustrating to use. He chose the path of a fictional charter and rental website to illustrate how companies can improve their layout and increase traffic.

The solution

Brandon's strategy was to improve the layout of the navigation, section, and image elements such that users can quickly get a sense of what the company has to offer while also being easy to navigate and place a booking.

Landing page showcase

Instead of having users navigate to each individual service page from the navigation element, they should be able to reach the landing page and immediately understand services are offered at a glance. A short description accompanies the service, followed by a book now button, perfect for integrating into the business database or a third–party API.

Tablet with landing page showcase
Tablet with pricing cards

Pricing cards

Many of the sites that Brandon evaluated displayed their pricing through an unordered list, which simply does not attract attention. Pricing cards are a great way to show users service pricing while also blending the native color scheme into the site. Additionally, these cards grab visitors' attention to quickly make them aware of how the pricing compares against other businesses.

Segmented FAQs

Usually, frequently asked questions are on a page with no context other than the questions themselves being the precedent for most of the page content. However, for visitors only looking for one or two specific questions, being bombarded by a list of questions will likely compel them to close the tab and call or email the business instead. The whole point of a FAQs section is to avoid that! Creating segmented FAQs separated by topic will keep users engaged so they can find what they are looking for.

Tablet with segmented frequently asked questions

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Brandon Dreslin's portfolio website